Tuesday, March 13, 2012

East of Chatham Lures

Born out of necessity, East of Chatham Lures, L.L.C. was created two weeks ago. Now before you blow this off as just another lure company, read on.
As I said, out of necessity, I had to fill a sudden void with high quality lures and rigs that I could not find. One of the manufacturers that I did a bunch of business with decided to quit producing and shipping product. This left me in quite a bind.

I needed the best lures that money can buy, American made, and proven to catch fish offshore, anywhere. I approached a friend of mine, Dave Reed of Frisco, NC, and asked him if he would help me design and build lures as East of Chatham Lures, L.L.C.

There is a very good reason that I asked Dave to help me out. He is the founder of Hatteras Lures and Eye Catcher Lures, and the designer and builder of many record setting lures and proven tournament winners.

I did not want to copy anything he had done before, so we took the best of the best and changed them to make them even better. You may notice some similarities, but when you look deeper, you will see a new and improved take on something that was great before.

The first product produced was the Offshore Pursuits Bluefin Tuna Rig. These are done, but I don't have them listed at the store yet. There is so much going on that I don't have enough hours in the day! So there is no confusion, East of Chatham Lures is manufacturing lures and rigs to be branded as Offshore Pursuits.

Anyway, the Offshore Pursuits Bluefin Tuna Rig is a Frenzy Shower Teaser with a Z-Rex hook bait. The full description and pictures will be up at the store  by the end of the week. And that is only the beginning....More products are in the build stage as we speak.

To make this all even better, we have one of the best big game fisherman on the coast as our first Pro Staff member. Capt. Brett Wilson of Hindsight Sportfishing has joined Offshore Pursuits and will thoroughly test any new products, make suggestions on what will work and what won't, and be brutally honest with his reports on product performance. If they don't live up to his standards, they aren't for sale. Simple as that.
With the talent we have onboard, you can be assured there are great things coming!